CATALYST PHYSIO & WELLBEING
Physiotherapy, mentoring and support - tailored to the individual
Brand Identity
Logo Design
Pattern Design
THE BRIEF
To create a bold, fluid logo that reflects Catalyst's holistic and empathetic approach to physiotherapy, breaking away from traditional physio imagery while clearly communicating what they do.
THE CHALLENGE
To design a mark that stands apart from competitors in the Tauranga allied health space, capturing the dual spirit of the brand, a catalyst for change, and a gentle guide through healing, using soft, flowing colour to evoke calm, energy, and empathy.



