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A Graphic Designer's Guide - Brand Identity

In today's busy world, it is essential to stand out from the rest, and one way you can do this is with a unique brand identity. Here's a simple guide to help you begin your journey in brand identity:Understanding your Brand: Start by finding and discovery what you brand is all about. What values do you want to portray? What is your mission? Understanding these helps the designer when they create visuals, colours and typography that relates to your brand's main identity.Research Competitors: Chec...

A Graphic Designer's Guide - Target Audience

Creating visually appealing branding materials is only half the battle. Understanding your target audience inside and out, is the other half. After all, your designs won't relate if they don't speak directly to the people you're trying to reach. So, let's begin to understand your audience and tailor your branding efforts effectively.Understanding Your Audience MattersYou can't hit a target blind folded. The same goes for designing without an understanding of your audience. Here's why it's so im...

A Graphic Designer's Guide - Values & Mission

In the world of graphic design, every pixel, colour, and font choice is a conscious decision. But before getting into the visual elements, it’s important to establish the foundation of your brand: its values and mission statement. These help guide your design decisions, ensuring consistency and trust with your audience.Understanding Brand Values:Think of brand values as the guiding words that define your brand's behaviour and interactions. They reflect what your brand stands for and how it sho...

How Does a Brand Identity Help Your Business? - Font Pairing

LETS SING // Font pairing creates a visual harmony, ensuring your brand speaks a consistent and captivating language across all platforms.UNFORGETTABLE // Stand out in the crowd! The right font combo grabs attention and makes your brand unforgettable.FLEXIBILITY // Switch it up without losing identity! A well-paired combo gives you flexibility, making your brand adaptable to various design elements.READY TO LEVEL UP YOUR BRAND'S VISUAL GAME? LET'S DIVE INTO THE ART OF FONT PAIRING...

Welcome to the Blog // Find out more about Amanda, founder of Creative Crane Studio

Hello everyone! It's me, Amanda - the creator and designer behind Creative Crane Studio. I want to introduce myself to those I have meet yet and let you all know a little bit about me.I am a designer, creative, wife and mum to three boys. I love chocolate, coffee and snuggling under a blanket while constantly thinking of the next creative thing whether that's in graphic design or interior design.My design style is all about creating bold, authentic design through good values.I am always creating...